Back To The Base; A Betsy On Etsy?
Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.
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What A Tangled Web3 We Weave; Netflix, Meet Advertiser Make-Goods
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms are driving Web3 growth? It turns out there’s “an interesting inversion” happening, according to a blog by Antonio García Martinez, co-founder of Web3 attribution company Spindl. Web3 companies get huge value from Twitter, whereas Google […]
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How The Netflix Ad Biz Changes Things; Web 3 Attribution, Here We Go
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Netflix Gets Its Head In The Game Netflix’s ad business will reshape its priorities. For example, last year, Netflix started acquiring game studios and an explicit part of its pitch was that its ad-free model meant creators could focus on the gaming content, rather […]