Talk About Brick And Mortar Ads; Respect User Privacy – Period
RE/MAX gets into the retail media game; Meta loses a class-action lawsuit over how it handled period-tracking data; and the IAB Tech Lab unveils its ad delivery playbook for live events.
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E-Commerce Platform FiftyOne: A Bridge Between Payment Services And Merchants
Just before holiday season kickoff last month, MasterCard tapped FiftyOne Global Ecommerce to provide exclusive online shopping offers from major U.S. retailers to the credit card company’s international users. These non-U.S. MasterCard cardholders have been able to find and redeem discounts of up to 30% off on merchandise and complete orders using local currency – […]