Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend
In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
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This Startup Is Serving Up A Cocktail Of CTV And DOOH
BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.
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How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming
Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give “sorta CTV” a try.
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Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen
Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible.