Digital TV and Video Archives | AdExchanger

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost

James Hercher — Wed, 06 Aug 2025 16:01:01 +0000

Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild told AdExchanger. Zillow also wanted to increase its mix of programmatic ads. But the conventional wisdom is […]

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Why Advertisers Can’t Figure Out If They’re Monetizing Illicit Content On YouTube

James Hercher — Mon, 07 Jul 2025 21:36:40 +0000

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on YouTube eluding the platform’s IP and rights monitoring tech to distribute movies, shows and live sports that should be exclusive to streaming or cable subscriptions. The findings, published on Monday, were first reported by The […]

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CoComelon And Blippi Get Into The Ads Services Biz To Target Parents

James Hercher — Fri, 13 Jun 2025 15:00:54 +0000

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, Moonbug Entertainment. But parents of small children likely know programs like CoComelon and Blippi and recall with dread the endless song loops about brushing one’s teeth, taking a bath, etc. While being unknown to their audience […]

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How Comcast Is Convincing Digital Native Brands To Spend On TV

James Hercher — Tue, 01 Apr 2025 05:13:36 +0000

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” opportunity, as in the API-based tools that make it easy to advertise on social platforms. That’s what Comcast is going for with its recently […]

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CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer

AdExchanger Content Studio — Mon, 13 Jan 2025 10:00:26 +0000

Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.

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75% Of All CTV Transactions Are Programmatic

Victoria McNally — Tue, 16 Jul 2024 13:21:38 +0000

Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.

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Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans

James Hercher — Fri, 03 May 2024 15:32:35 +0000

Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, but tapping into the power of US sports fandom to boost business growth. And, in keeping with their data-driven ethos (and […]

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How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming

Alyssa Boyle — Tue, 20 Feb 2024 06:00:13 +0000

Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give "sorta CTV" a try.

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Vevo Rocks Out To TV Distribution

Alyssa Boyle — Thu, 31 Aug 2023 14:00:58 +0000

Vevo is prioritizing monetization through streaming distribution by getting its TV channels onto more platforms beyond YouTube.

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SoCal Toyota Dealers Vroom With Interactive Video Ads

Hana Yoo — Wed, 30 Aug 2023 05:00:25 +0000

It’s electric (boogie woogie woogie). The Southern California and San Diego Toyota Dealers Associations had a new car to sell: the 2023 Toyota bZ4X, an electric SUV. In Southern California, you’d be hard-pressed to turn around without seeing a Prius. But as established as Toyota is, it’s no secret that it and other legacy automakers […]

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