livestreaming

Häagen-Dazs launched its new “Slow” campaign earlier this year, hoping to strike a chord with a diverse array of consumers across platforms.

Twitch is mainly known as a streaming platform for gamers. But what’s a gamer, actually? “The truth is, close to 80% of Americans over the age of 13 self-identify as gamers, and so the term starts to lose some of its meaning,” said Twitch CMO Doug Scott. “People who are into games aren’t solely into […]

When Cadillac put together a marketing strategy for its 2021 Escalade last year, gaming bubbled up as a place where the brand needed to play. “All of our research into current and future Escalade owners shows gaming as popping up pretty high from an index perspective,” said Marcie Pérez, associate director of media and performance […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ducks In A Row The US Justice Department’s antitrust investigation of Google is coming to a close. By the end of July, the DOJ seeks to have final documents and data from competitors that have allegedly been hurt by Google’s dominance in online advertising, […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Stephen Faulkner, associate director, data and analytics, at Forsman & Bodenfors NY. During the current COVID-19 shutdown, my family has been in dire need of entertainment to fill the time outside of school and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Beyond canceling the glitzy upfront events this year, the coronavirus pandemic might have a broader impact on how TV ad dollars are negotiated for the season. With studio productions for fall 2020 in limbo, most of the dealmaking between ad […]